Strategy
We start by analysing and selecting the right ambassadors, determining objectives, and providing a good launchpad. We’ve developed best practices to help you every step of the way.
There are no better brand ambassadors than your employees and customers. But HR and marketing content often goes unshared. With employee engagement, we provide ready-made content for internal ambassadors to share with their networks.
Strategy
We start by analysing and selecting the right ambassadors, determining objectives, and providing a good launchpad. We’ve developed best practices to help you every step of the way.
Integration and training
We help you integrate and start using the software, and have devised short training courses for your ambassadors and managers.
Content
We create a content calendar so that posts appear online as regular as clockwork. You can count on us to create this content for you.
Monitoring
We constantly measure results against objectives, and together determine where we can update or extend the plan.
More leads
Employees are proud of what they or their colleagues achieve, which makes you attractive to potential customers.
Better retention
Employees who acclaim their employer are engaged ambassadors. Informing them in advance of your external communications enhances their sense of pride.
More talent
Employees who like working for a company enjoy telling people about it. Employee engagement helps your ambassadors make your company even more appealing to potential candidates.
More customers
Your best customers, who you have a good relationship with, are also part of this social advocacy. So widen your scope and increase your credibility by engaging them too.
We start with a short internal study to pick out your ambassadors and learn about their willingness to fulfil this role and help communicate about your brand.
Before we can really get started, we need to choose software that allows you to create and share posts easily. We work with Social Seeder as standard.
No employee advocacy without a content calendar. You can take care of the writing or filming yourself, or leave it to one of your ambassadors, or we can create the posts and updates together with our team.
A programme for employee engagement mainly needs to be enjoyable; employees and customers want to be part of the social media team that meets every now and then.
GDPR
The GDPR has further increased the importance of ambassadorship. You’re not always allowed to write to potential customers without their permission anymore, but you can still use employee engagement to get your message across to your target audience.
Low entry cost
Employee engagement is one of the cheapest forms of external communication. You can get started with just a bit of content and a Social Seeder subscription.
More control
Employees are already sharing content. Employee engagement doesn’t just make this easier for them; it also provides more structure for the process. And more control over social posts about you.
Do you like this way of working and want to get started with employee engagement next month?
Collaborators and the human touch
No better ambassadors than your own employees. But is everyone ready to share new content as much as possible with their network? Um, it’s not really like that. Software for employee engagement ensures we can provide your internal ambassadors with ready-made content. People attach much more value to personal messages than to posts from company accounts.
Collaborators help to find leads
Employees are proud of what they or their colleagues achieve, so we look for internal ambassadors who will be only too happy to share success stories with their networks. Without imposing anything, we help them communicate about your brand. People enjoy reading about their opinion, which makes you attractive to potential customers.
Collaborators help to find strong candidates
Employees who like to work for a company are happy to share it. That’s where you can also help them. Regularly invite your ambassadors to share relevant content – such as vacancies – with their network. They become a voice of the company that says what really happens. This makes them interesting for potential candidates.
Collaborators stay longer
Employees who link up with their employer on social media are involved employees. By informing them in advance about achievements, you reinforce the feeling of pride and commitment. Which keeps your talent on board.