Owning the narrative.

We help you shape the stories that cut through.
And amplify them where it counts.

Strategic communications for B2B and tech

We combine PR strategy, media insight and editorial instinct to make sure your story reaches the right people: journalists, customers, and the people inside your own walls.

We take a dive into your organisation, your market and your ambitions to uncover what’s genuinely worth saying, before the news cycle forces your hand. This is what turns communication into narrative ownership.

Our approach is straightforward: we treat journalists the way we treat any other stakeholder, with respect for their time, their audience and their editorial judgement. That means sharper, and perhaps fewer pitches for stories that are genuinely relevant. And relationships built on credibility, not volume.

A sharper voice,
for a stronger presence.

We help B2B and tech companies build a clear, compelling narrative: from core messaging and storylines to audience definition and media positioning. The result is a strategic foundation that keeps your communication consistent and credible, across every channel and every conversation. 

Journalists are not a distribution channel. They are an audience that needs to be understood, respected and approached with stories worth their time. We build aan maintain genuine relationships with the media that matter to your sector, and we pitch stories individually rather than broadcasting to a list. The result is coverage that carries weight: placed with the right outlet, at the right moment, for the right reason.

We write journalistic, high-quality work for both PR and your own channels: expert articles, opinion pieces, interviews, whitepapers, web copy, blogs and LinkedIn posts. Sharp, credible, and aligned with your positioning. In an era of automated everything, good tools can sharpen the work. But human editorial judgment is still what makes it stand out.

People buy from people they trust. We help founders and executives build the kind of public profile that earns that trust, through strategic positioning, opinion pieces, media introductions and speaking opportunities. Not a manufactured persona, but a  recognisable, authoritative voice that reflects who they actually are and what they genuinely know.

We advise on editorial collaborations with broadcasters, publishers and content creators. We identify the opportunities, match with the partners, and guide you through the process from first conversation to final publication. The goal is meaningful editorial presence that builds reputation, not advertising in disguise.

Breaking into the Belgian market means navigating a media landscape that is multilingual, relationship-driven and rewards local knowledge above all else. For international brands entering or expanding here, that complexity requires a genuinely local approach. We act as your dedicated Belgian PR partner: translating not just your language, but your positioning, your tone and your ambitions into something that lands credibly in the market.

Cut through the noise.
Don't add to the static.

A senior team

We are a Belgian PR and communications agency specialising in B2B and tech. We work with clients ranging from founders building their first public profile to established organisations looking to sharpen their voice, tailoring our approach to what actually resonates with their audience.

Rafael Tirmarche

Extensive experience in PR, strategic messaging and media relations. Worked across tech and agency environments for more than a decade. Co-founded Factivity in 2019 to focus on clear, impact-driven communication.

rafael@factivity.be

Nicolas De Laet

Wide-ranging background in media and communication with experience in multinational corporates and media companies. Brings strong insight into how brands connect with audiences through media.

nicolas@factivity.be

Let's compare notes.

justask@factivity.be

Prins Boudewijnlaan 41
2650 Edegem
BE 0719 277 566

Owning the narrative.

A sharper voice, for a stronger presence.

Cut through the noise. Don't add to the static.

A senior team

Let's compare notes.

A sharper voice,
for a stronger presence.

Cut through the noise.
Don't add to the static.